Key Takeaways
- Fruit beer is a growing segment in the UK beer category, with significant year-on-year growth.
- No and low alcohol beers are the fastest-growing segment, showing a shift in consumer preferences.
- Stout has seen significant growth in recent years, now accounting for 14% of total beer value.
The Rise of Fruit Beer
In the ever-evolving landscape of the UK beer category, fruit beer has emerged as a standout segment. While it currently only accounts for 1% of total beer value, its growth rate of 34% year on year is nothing to scoff at. With a pint price averaging at £7.17, fruit beer is capturing the attention of Millennials, making up 43% of flavoured beer drinkers.
The Surge of No and Low Alcohol Beers
As consumer preferences shift towards healthier options, the demand for no and low alcohol beers has skyrocketed. Despite only making up 2% of the overall market, this segment is growing at a rapid rate of 31% year on year. With an average pint price of £6.07, no and low alcohol beers are proving to be a lucrative market for brewers.
The Resurgence of Stout
Stout, once a staple in the beer market, has experienced a resurgence in recent years. From being worth £622m in 2022 to now a staggering £2bn, stout now accounts for 14% of total beer value. With a growth rate of 19% year on year, stout is reclaiming its place in the beer category.
The Changing Landscape of Beer Consumption
Consumer behavior in the on-trade sector is shifting towards a more intentional style of drinking. High-volume sessions are being replaced by a focus on quality and experience. Will Rice, Heineken UK's on-trade director, emphasizes the importance of understanding customer preferences and delivering exceptional experiences to drive business performance.
Beer, as a category, remains a powerful tool for licensees to grow their businesses. By adapting to evolving trends and consumer behaviors, breweries and pubs can stay ahead of the market and continue to thrive in the ever-changing beer industry.