Herbal tinctures brewing has a long history, with one notable example being Underberg, a German herbal digestif that has become a favorite in craft beer establishments. The ritual of consuming Underberg involves tiny bottles wrapped in brown paper, often shared among bartenders and patrons alike. Despite its high alcohol content, Underberg is classified as a food product, allowing it to be sold in various settings, including breweries and taprooms.
While craft beer venues typically cannot sell strong liquor, Underberg’s unique classification as a food product has made it a popular alternative. Its intense herbal flavor, derived from a blend of herbs sourced from 43 countries, sets it apart from other high-gravity options available in the market. The distinct taste and ritualistic consumption have contributed to Underberg’s widespread presence in the craft beer scene.
Colin Miller, the general manager of Ology Brewing in Florida, shares his experience with Underberg, having first encountered it in Ireland before introducing it to his taproom. Despite Ology starting its own distilling operations, Underberg continues to be a staple behind the bar, enjoyed by both staff and regulars. The unique culture surrounding Underberg, including the bartenders’ fondness for it and the cap-collecting loyalty program, adds to its appeal among patrons.
One of the intriguing aspects of Underberg is its cap collection initiative, where customers can exchange caps for merchandise, including items like keychains and even a giant model truck. This loyalty program has further cemented Underberg’s place in the craft beer community, creating a sense of camaraderie and fun among consumers.
While Underberg’s purported medicinal qualities and gastronomic benefits remain subjective, its presence as a unique and culturally significant beverage is undeniable. The blend of tradition, flavor, and camaraderie associated with Underberg has made it a beloved fixture in craft beer establishments, offering a distinctive experience for both bartenders and patrons alike.
As the legacy of Underberg continues to grow, its presence behind the bar serves as a reminder of the rich history and evolving trends in the world of herbal tinctures brewing. Whether enjoyed for its flavor, cultural significance, or simply for the camaraderie it fosters, Underberg remains a symbol of the intricate interplay between tradition and innovation in the craft beer industry.
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