Stone & Wood, known for their iconic beers, has taken a bold step beyond brewing with the launch of Square Keg, a venture aimed at nurturing innovative products and businesses. The brainchild of co-founders Ross Jurisich, Jamie Cook, and Brad Rogers, Square Keg is set to revolutionize the industry landscape.
With the imminent completion of Stone & Wood’s new brewery and a revamped beer range, the founders saw an opportune moment to explore new horizons. This led to the inception of an alternative business hub focused on fostering creativity and supporting emerging ventures within the beverage sector.
Operating independently from the core brewing operations, Square Keg will serve as a platform for introducing novel offerings to the market. It will also serve as an importer and distributor for select premium brands, amplifying its role as a catalyst for growth and innovation.
The appointment of Garry Hastings as the managing partner/director underscores the commitment to excellence and industry expertise. With a wealth of experience garnered from reputable firms like CUB and Grupo Modelo, Hastings is poised to steer Square Keg towards success.
Anticipated to commence operations in the upcoming months, Square Keg is gearing up to unveil its inaugural product lineup. This strategic move aligns with the founders’ vision of diversification and expansion, signaling a new chapter in Stone & Wood’s storied journey.
As the beverage landscape continues to evolve, initiatives like Square Keg are pivotal in driving innovation and fostering collaboration within the industry. By creating a dedicated space for experimentation and growth, Stone & Wood is not only redefining its own narrative but also shaping the future of craft beverages.
Industry experts view this development as a testament to the dynamic nature of the market, where adaptability and forward-thinking are paramount. The launch of Square Keg signifies a shift towards a more diversified and inclusive approach, offering a glimpse into the future of beverage entrepreneurship.
With the stage set for Square Keg to make its mark, the industry eagerly awaits the unveiling of its debut offerings. This ambitious endeavor by the visionary minds behind Stone & Wood is poised to leave a lasting impact on the craft beverage landscape, setting a new standard for innovation and collaboration.
๐ฐ Related Articles
- Travel Foundation Launches Climate Initiative Revolutionizing Tourism Industry
- Queensland Launches Review to Enhance Racing Industry Sustainability
- Music Industry Launches Global Trans Charter for Inclusivity
- Music Industry Launches 24-Hour Mental Health Support Service
- MusiCares Launches 2025 Wellness in Music Survey for Industry Support






