Bruce Aguilar’s journey into the world of coffee roasting began unexpectedly, with a single cup of freshly roasted coffee that left a lasting impression. This experience inspired him to establish Shermans Valley Coffee Company in 2017, located in New Bloomfield. What started as a personal exploration of roasting coffee evolved into a thriving local business that offers meticulously selected, freshly roasted coffee beans sourced globally.
Prior to becoming a coffee roaster, Aguilar had a diverse background as a retired HVAC technician. Despite initial uninspiring encounters with coffee, including his father’s strong and bitter brew, Aguilar’s perspective on coffee shifted during a cold day at a high school job site when he discovered a newfound appreciation for coffee with cream and sugar. This moment marked the beginning of his coffee journey.
His pivotal visit to a café that roasted its own beans opened Aguilar’s eyes to the unparalleled freshness and quality of freshly roasted coffee. Motivated by this experience, he delved into research, acquired a small roaster, and began experimenting with various beans, roasting techniques, and brewing methods. As positive word-of-mouth spread, Aguilar’s hobby turned into a full-fledged business, with friends and family eagerly supporting his venture.
As Aguilar approached retirement, he made the bold decision to transition his passion for coffee roasting into a professional endeavor, leading to the establishment of Shermans Valley Coffee Company. Today, his business stands as a testament to dedication and craftsmanship, offering customers a unique coffee experience that reflects Aguilar’s commitment to quality and innovation.
Shermans Valley Coffee Company has garnered a loyal following in New Bloomfield and beyond, attracting coffee enthusiasts who appreciate the artistry and care that goes into each batch of freshly roasted beans. Aguilar’s meticulous approach to sourcing and roasting coffee has set his company apart in an industry that values authenticity and flavor.
Through Aguilar’s journey, we witness the transformative power of a single cup of coffee, sparking a passion that has blossomed into a thriving business rooted in community support and a love for exceptional coffee. Shermans Valley Coffee Company serves as a testament to the endless possibilities that can arise from a serendipitous encounter with a well-crafted brew.
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