Winemaking at Massaya in Lebanon is more than just about producing wine; it embodies the spirit of resistance and perseverance in a country marked by historical turmoil. The story of Massaya, a renowned winery in the Beqaa Valley, is a tale of reclaiming heritage and transforming adversity into success.
Sami Ghosn, the visionary winemaker behind Massaya, left his comfortable life in the United States to return to Lebanon in the early 1990s. Despite the challenges and dangers that come with living in a region plagued by conflict, Ghosn was determined to revive his family’s derelict property and continue the winemaking traditions that run deep in Lebanese culture.
For Ghosn and his brother Ramzi, the journey back to Lebanon was a chance to create a new chapter for their family and establish a thriving business rooted in passion and resilience. Initially known for producing arak, a traditional Lebanese spirit, the Ghosn brothers ventured into winemaking through a fortuitous meeting with French wine experts.
Collaborating with renowned French winemakers, including Dominique Herbert and the Brunier brothers, the Ghosns embarked on a mission to elevate Lebanese wines to international acclaim. In a landscape dominated by adversity, their determination paved the way for a new generation of Lebanese winemakers to emerge.
Massaya’s wineries in the Beqaa Valley and Faqra exemplify the blend of tradition and innovation that defines Lebanese winemaking. From sourcing grapes in extreme terrains near the Syrian border to crafting exquisite blends like Cap Est, Massaya has set a benchmark for quality and authenticity in the industry.
Ghosn describes winemaking in Lebanon as “resistance winemaking,” a testament to the enduring spirit of the Phoenicians who traded amidst challenging conditions thousands of years ago. Despite facing threats and conflicts, Lebanese winemakers like Ghosn continue to share their heritage and culture with the world.
Today, Massaya’s wines are celebrated globally, with 80% of its business coming from exports to over 20 countries. The UK market, in particular, holds a special place for Massaya, reflecting the winery’s commitment to building relationships and showcasing Lebanese wines on a global stage.
As Lebanon grapples with ongoing challenges, including political unrest and refugee crises, Ghosn and his peers remain steadfast in their mission to promote Lebanese culture through winemaking. Their shared sense of camaraderie and resilience serve as a beacon of hope in a region marked by adversity.
With a legacy rooted in tradition and a vision for the future, Massaya embodies the indomitable spirit of Lebanese winemaking, where each bottle tells a story of resilience, passion, and the enduring pursuit of excellence.
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