Company Brewing in Milwaukee has introduced a unique twist to the drinking scene by launching a “soft drinks” pop-up that features a range of low- and no-alcohol cocktails. This innovative menu, which includes adaptogen-infused drinks made with functional mushrooms and botanical liqueurs, aims to cater to the growing demand for nonalcoholic options even beyond the traditional Dry January period.
The pop-up, which debuted on Jan. 27 and will run throughout February, has already garnered positive feedback from patrons. According to Company Brewing’s Marketing Manager Chris Geick, the cocktails have been well received, with patrons praising the creativity and flavors of the new offerings.
One of the standout creations on the menu is the Magic Mushrooms cocktail, a concoction featuring lion’s mane and cordyceps functional mushrooms, cacao, white grape juice, burnt sugar syrup, nutmeg, sea salt, and chipotle cacao bitters, garnished with chocolate mushrooms. Priced at $10, this nonalcoholic option showcases the innovative and diverse ingredients used in the mocktail lineup.
Another highlight is the El Diablo, a refreshing drink made with panax ginseng, known for its anti-inflammatory and antioxidant properties. This beverage, priced at $9, combines NA tequila, fresh lime juice, black currant syrup, ginger beer, disco inferno, and bolivar bitters to deliver a unique and flavorful experience to patrons looking for a sophisticated nonalcoholic option.
For those seeking low-alcohol-content cocktails, the menu offers enticing choices such as the Wamp Wamp Water, crafted with Heirloom genepy liqueur, fresh lime juice, pineapple juice, lemon balm, coconut water, and bolivar bitters for $10. Additionally, the Bambusa cocktail, priced at $11, combines Heirloom pineapple amaro, dry vermouth, amontillado sherry, burnt sugar syrup, and orange bitters to create a nuanced and balanced flavor profile.
The collaboration behind this innovative cocktail menu involves Milwaukee mixologist Brandon Reyes, who lent his expertise from his companies, 1-800-Cocktails and Heirloom Liqueurs. Reyes, known for his creative approach to mixology, has brought a fresh perspective to Company Brewing’s nonalcoholic offerings, infusing the menu with a blend of unique flavors and ingredients.
As the trend towards low- and no-alcohol beverages continues to gain momentum, Company Brewing’s “soft drinks” pop-up serves as a testament to the evolving preferences of consumers seeking more diverse and sophisticated options beyond traditional alcoholic drinks. This initiative not only caters to the growing demand for nonalcoholic beverages but also highlights the creativity and innovation present in the craft cocktail scene.
For those looking to explore the world of mocktails and nonalcoholic cocktails, Company Brewing’s unique menu provides a refreshing and flavorful alternative to traditional alcoholic drinks. With a focus on quality ingredients and inventive combinations, this pop-up offers a glimpse into the future of the beverage industry, where creativity and innovation merge to create memorable drinking experiences for all patrons.
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