This summer, GREY GOOSEⓇ introduces Essences, a new range of spirit infusions featuring three distinctive taste profiles: watermelon and basil, white peach and rosemary, and strawberry and lemongrass. Crafted for simplicity, these spirits can be enjoyed with soda, tonic, or lemonade, garnished for a refreshing cocktail experience.
In a groundbreaking move, Grey Goose unveils ‘ready-to-drink’ canned spritzes in watermelon and basil, and strawberry and lemongrass flavors. Designed to complement light bites, these canned beverages offer convenience without compromising on flavor, making them suitable for any occasion.
To celebrate the launch of Grey Goose Essences, stylist Alizé Demange is tasked with curating three outfits inspired by the new drinks’ aromatic notes. Embracing vibrant summer hues and coordinating ensembles, Demange’s creations transition effortlessly from casual picnics to chic seaside escapades.
In her first ensemble, Demange mirrors the fresh, natural essence of the watermelon and basil drink with a head-to-toe green outfit. Combining airy parachute pants with a nylon bikini top and crocheted cardigan, she layers textures harmoniously, accentuated by star-printed Air Force 1 shoes.
The second look features a bold fuchsia skirt and chiffon top, embodying the playful spirit of the strawberry and lemongrass flavor. Lightweight fabrics and a peek of a light yellow bralette add a touch of zest to the ensemble, creating a fun and comfortable summer aesthetic.
For the white peach and rosemary-inspired outfit, Demange opts for a pared-back, evening-appropriate look. Color-blocking a silk orange dress with chunky flatform sandals, she accessorizes with a limited-edition Annie’s Ibiza bag, exclusively designed for Grey Goose Essences.
Alizé Demange’s curated picnic-ready outfits offer a glimpse into the fusion of fashion and flavor, reflecting the versatility and vibrancy of the Grey Goose Essences range. Available for purchase on Amazon and select UK retailers, these spirits invite consumers to indulge in a sensory experience that transcends traditional mixology.
As the trend of at-home mixology continues to gain momentum, Grey Goose’s innovative approach to spirit essences and ready-to-drink offerings underscores the brand’s commitment to providing consumers with elevated drinking experiences. By collaborating with fashion influencers like Alizé Demange, Grey Goose bridges the worlds of spirits and style, offering a unique sensory journey for discerning consumers.
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