FELLR, Australia’s beloved independent hard seltzer, achieved global recognition by clinching the Master Award in the brewed seltzer category at the prestigious Hard Seltzer Masters in the UK. The accolade for their Passionfruit Seltzer marked another triumph following their Gold win at the World Premix Awards and a silver at the San Francisco Spirits Awards. Additionally, they secured the top spot in Vintage Cellar’s ‘Best of’ Awards in the local seltzer category.
Co-Founder of FELLR, Will Morgan, expressed immense joy and gratitude for the Master’s Medal received at The Hard Seltzer World Masters, where FELLR Passionfruit claimed the title of the #1 Brewed Hard Seltzer globally. The success story of FELLR, which also earned a Gold Medal for its Watermelon variant, began in July 2020 amidst a global pandemic. Co-Founders Andy Skora and Will Morgan, with their background in drinks marketing, launched FELLR from their Sydney beachside garages.
The journey of FELLR, now available in over 2000 stores nationwide and outselling beer in prominent venues, is a testament to their innovative approach. Their unique brewing method sets them apart in a competitive market, producing a clear, refreshing alcohol base that is intricately crafted, lower in calories, and offers a rich mouthfeel.
The inception of FELLR stemmed from a casual conversation over beers, highlighting the founders’ vision to create premium pre-mixes that consumers would take pride in serving. Their success underscores the growing demand for high-quality, innovative beverages in the market, resonating with consumers seeking unique and flavorful options.
The recognition garnered by FELLR at global competitions underscores the brand’s commitment to excellence and quality. The Master Award at the Hard Seltzer Masters serves as a testament to their dedication to using only the finest natural ingredients in crafting their distinctive seltzers, setting a new standard in the industry.
FELLR’s rapid rise to prominence within a short span reflects the evolving consumer preferences towards healthier, more sophisticated beverage choices. Their ability to capture the market with a product that offers both quality and innovation positions them as a frontrunner in the competitive landscape of hard seltzer brewing.
As the hard seltzer market continues to expand and diversify, FELLR’s success story serves as an inspiration for aspiring brewers and entrepreneurs looking to make their mark in the industry. By combining expertise, creativity, and a passion for quality, FELLR has carved a niche for itself in the ever-evolving world of brewed seltzers, paving the way for future innovations and advancements in the beverage sector.
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