Boulevard Brewing Co. and Quirk Hard Seltzer have unveiled their latest offerings, introducing a groundbreaking THC seltzer and reviving a classic favorite. This move marks a significant expansion for both brands, catering to a diverse range of consumer preferences.
The star of the show is the Berry Jane Quirk THC Seltzer, a pioneering creation that delves into the realm of hemp-derived, THC-infused beverages. With Berry Jane, Quirk ventures into uncharted territory, infusing its signature quality and flavor into a zero-proof seltzer that promises a unique experience.
Berry Jane is available in two strengths – 5mg and 10mg – providing options for those seeking a subtle lift or a more pronounced effect. Crafted with real raspberry juice, each can of Berry Jane boasts a refreshing berry essence, appealing to a broad spectrum of consumers looking for an innovative beverage.
Emphasizing quality and transparency, Quirk ensures that every batch of THC seltzer undergoes rigorous third-party testing, with detailed lab reports accessible via QR codes on the packaging. This commitment to accountability underscores the brand’s dedication to delivering a safe and reliable product.
Ali Bush, Boulevard’s vice president of marketing, underscores the brand’s commitment to innovation and flavor experimentation. Berry Jane’s foray into the THC space aligns with Quirk’s ethos of offering consumers diverse and memorable taste experiences, solidifying its position as a frontrunner in the seltzer market.
While THC seltzers represent a new frontier for Quirk, the brand stays true to its roots by focusing on real fruit ingredients, bold flavors, and uncompromising quality standards. This dedication to craftsmanship has been instrumental in Quirk’s ascent to popularity across the Midwest and beyond.
Complementing the THC seltzer launch is the reintroduction of Boulevard’s Nitro Dry Stout, a beloved classic making a triumphant return to the brand’s year-round lineup. Inspired by traditional Irish dry stouts, Nitro Dry Stout embodies the rich heritage and timeless appeal of this iconic beer style.
The Nitro Dry Stout exudes a deep ebony hue, topped with a luscious tan head, offering a sensory journey of roasted malt, dark chocolate, and espresso notes. At 4.9% ABV, this stout strikes a perfect balance between smoothness, body, and a subtle bitterness, inviting enthusiasts to savor each sip.
Originally brewed in 1996, Nitro Dry Stout’s revival comes with a modern twist – the introduction of 16-ounce Nitro cans, a nod to contemporary packaging trends that enhance the drinking experience. This packaging evolution reflects Boulevard’s commitment to blending tradition with innovation.
Adam Hall, Boulevard’s brand manager, emphasizes the nostalgia and authenticity encapsulated in Nitro Dry Stout, resonating with long-time fans and newcomers alike. The beer’s reemergence pays homage to a bygone era while catering to evolving consumer preferences in today’s dynamic craft beer landscape.
As Boulevard Brewing Co. and Quirk Hard Seltzer forge ahead with their latest offerings, they continue to push boundaries, captivate consumers, and leave a lasting imprint on the ever-evolving beverage industry. With a blend of tradition, innovation, and a commitment to excellence, these brands set a high bar for creativity and quality in the competitive brewing landscape.
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