In a recent event at Ikomai in Salcedo Village, Makati, Central Japan International Airport Co., Ltd. and Yamamotoya Co., Ltd. presented Japan’s fermentation culture to members of the LTB Philippines Chefs Association. Participants immersed themselves in Nagoya’s traditional fermentation food culture through workshops and tastings, including a hands-on miso stewed udon workshop by craftsmen from Yamamotoya. This experience shed light on Nagoya’s brewing and fermentation practices.
The event showcased a variety of Japanese fermented products like Hatcho miso, tamari soy sauce, white soy sauce, mirin, vinegar, and sake. Hatcho miso, a dark red miso made solely from soybeans, undergoes a lengthy fermentation process and is renowned for its quality. Attendees also indulged in salmon and tuna sashimi paired with different soy sauces, including koikuchi soy sauce, tamari, and white soy sauce, each offering a unique flavor profile.
This culinary journey deepened the understanding of Japanese cuisine, prompting attendees to explore more at Mitsukoshi BGC. The popularity of white soy sauce quickly led to it being sold out, showcasing the growing interest in Japanese fermented products among Filipino consumers.
Meanwhile, the allure of Florence’s scents captivated many, including the iconic fragrance house Dr. Vranjes. Founded in 1983 by Dr. Paolo Vranjes and his wife Anna Maria, the brand gained popularity for its home fragrance diffusers inspired by the dome of the Florence cathedral. In 2024, Dr. Vranjes was acquired by the L’Occitane group, leading to the expansion of their product line.
Recently, Matteo Manna, the Product Education and Training manager at Dr. Vranjes, visited the Philippines to educate customers on the brand’s fine fragrances. The boutique in Glorietta at Ayala Center became a haven for fragrance enthusiasts, with a wide array of diffusers and candles to choose from. Dr. Vranjes now boasts a global presence, with authorized dealers in over 75 countries, including the Philippines.
As the world embraces diverse cultural experiences, events like fermentation workshops and fragrance showcases offer a glimpse into the rich traditions and innovations shaping global industries. These immersive encounters not only educate but also inspire individuals to appreciate the artistry and craftsmanship behind unique products.
With the demand for authentic and artisanal goods on the rise, collaborations between international brands and local distributors pave the way for a fusion of global flavors and scents. As consumers seek out new sensory experiences, the convergence of traditional practices and contemporary trends continues to redefine the landscape of food, fragrance, and lifestyle offerings.
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